Jodie Cordell

When I started in real estate in 2018, digital marketing wasn’t practiced or taught by most of the agents I worked with. I remember sitting through classes that taught you to knock on doors, cold call FSBOs and expired listings, and hit up your friends and family to generate leads. I remember thinking, “Surely there’s a better way to do this...it’s the 21st century, for crying out loud!”

 

Real estate was flailing about in dinosaurland as recently as just a few years ago.

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But I didn’t want to grow my real estate business using tired, outdated techniques. So, I looked for a better way. And, of course, I found it through digital marketing.

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I had to find my own way and learn a lot by doing. I found some great mentors to help me navigate and master my marketing strategies. It turned out to be an amazing experience. I discovered that I loved marketing even more than practicing real estate. And I thought there's got to be other real estate agents who would LOVE to implement some digital marketing into their businesses but don't have anyone to turn to. That's when I decided to fill that need. 

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I LOVE writing and studied journalism in college, even working as a reporter and features writer at my college newspaper. However, I fell into marketing purely by accident while I was still a student in college. A friend of mine had just graduated and landed a job running a start-up record label called Aaron Ave. Records. He approached me with a wonderful opportunity – he asked me to help him with marketing for the label, and I jumped at the chance. I worked there for two years and absolutely loved it. It was the best experience I could have hoped for. 

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When it was time to move on, I went into advertising. I learned a lot during those years helping small to medium-sized businesses with their advertising campaigns. I learned to create campaigns, ads for print media, radio spots for on-air advertising, and manage individual accounts.  I developed many relationships, built incredible campaigns for my clients, and mastered problem-solving skills that helped me grow revenue. 

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Today I work with clients, especially in the real estate industry, building brand awareness, generating leads, and converting prospects into clients. I write copy that tells stories and inspires people to take action. I specialize in building the know, like, and trust factor for the clients I work with. Real estate is a highly competitive industry. I help my clients stand out and rise above the noise. 

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Currently, I'm working full-time as a content creator at TheClose.com, a site dedicated to delivering actionable advice to real estate professionals.

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I'm also an Air Force retiree spouse, mom, dog fanatic, wine lover, and travel enthusiast. 

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